I've been following The Washington Post's effort to diversify their business model by presenting a "salon" platform for companies to access exclusive, off-the-record access to policymakers and leaders. In exchange for sponsorship from $25,000 for one event to $250,000 for all ten, corporations get an intimate dinner with policymakers in the home of Katharine Weymouth.
Read about it on Politico.com, where the scandal first broke.
In sum, The Washington Post thought that they could leverage their brand and access to policymakers to expand their revenue base. Unfortunately the way it played out hurt their brand integrity, all just to make a small amount of money.
Should be interesting to see how this pans out.
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