How do you get VIPs to show up to your event when they get invited to tons of events as it is? Think about what would add value to their experience. Many simply want to spend more time with their families. Unfortunately 6:00 cocktails and long formal dinners don't cut it.
Lehman used to invite their VIP's and families to the Big Apple Circus. That may be out of your budget right now. Are there ways to tweak what you already do or partnerships that you could leverage to create amazing experiences that allow the VIP's to spend quality time with their families?
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