ClicktoEmpower Campaign

More on ClicktoEmpower from The Allstate Foundation:

1. What is new and innovative about this year’s campaign? Also, what are your measurements for success?

This campaign is unique because of one word—Facebook. Visitors to ClicktoEmpower.org have the ability to link their vote to the Facebook profile and spread the message to their friends. Additionally, users can vote via our Facebook fan page at Facebook.com/clicktoempower. Here they can view video from the organizations, read about the campaign, and vote! The results then sync back with ClicktoEmpower.org in “real-time”, so no matter your vote the results are displayed quickly and easily.

2. At the moment, ClicktoEmpower has over 200 Facebook fans. What are your plans to continue to engage the community once the campaign ends?

In addition to our fan page we also have a ClicktoEmpower group page where over 2,000 people interact and share information about domestic violence and our program. After the campaign ends, The Allstate Foundation will be kicking-off another of our large public awareness campaigns called “Tell a Gal P.A.L.”. PAL is an acronym for ‘Pass it on, Act, and Learn’. This campaign is designed to get the public speaking about domestic violence and economic abuse. It will launch at the end of September leading into October, which is domestic violence awareness month.

3. Once you vote on Facebook, you have an option to sign up for more information. What sort of information should we expect to receive?

We send out a quarterly communication highlighting different activities and programs that the Economics Against Abuse is participating in and ways to get involved in our programming.

4. What do you hope to accomplish by integrating twitter into the campaign? Also, will you continue to use twitter after the campaign?

Twitter has helped our program make great connections with new partners and spread our message to audiences we could have never reached. By integrating Twitter into the campaign, we are hoping to raise awareness of the different organizations participating (Charity Cars, YWCA, Safe Horizon, Family Justice Centers) and engage in a dialogue about domestic violence and economic abuse. Once the campaign ends, we will continue to participate and “tweet” daily about things our partner organizations and The Allstate Foundation are doing to help domestic violence survivors.

5. Can you tell us how we can help spread the word and/or donate via text?

Spreading the word is simple—talk about domestic violence with your friends and family. By breaking down the barriers around this topic and making people feel comfortable discussing the topic, a lot of great change can happen. It’s also important that people understand the impact that economic abuse is having in this current economy. If you recognize the signs domestic violence and economic abuse, visit our Web site www.clicktoempower.org or www.nnedv.org for resources and tools to carry on the conversation and help your friends and family get the information they need.