Sounds like this is a move by billionaire owner, Steve Ross to re-brand the Dolphins and to tap into the Hispanic market. I think it is a good move and very innovative of him to continue to build the entertainment component. He should be able to get larger sponsorships and create new revenue streams as a result.
Here are more details taken from the Pittsburgh-Post Gazette:
"Financial terms were not disclosed and Anthony's specific role with the team is unclear, other than he plans to add his ideas and creativity as Ross continues re-branding the Dolphins as a winning team with an entertaining game-day atmosphere. In May, Ross forged a business partnership with singer Jimmy Buffett's Margaritaville enterprise that includes the stadium being renamed this season for Buffett's Land Shark Lager. Buffett has an option to buy a stake in the team, but has not yet become a minority owner.
Ross said he met Anthony when he got a call from a lawyer inquiring about his search for investors and suggested a meeting with the singer.
"Just listening to Marc, his enthusiasm ... he really has great ideas," Ross said.
Anthony is to perform the national anthem at the Dolphins' Oct. 12 Monday night game against the New York Jets at Land Shark Stadium. NFL Commissioner Roger Goodell and ESPN President George Bodenheimer attended the news conference at the Time Warner Center, built by Ross' Related Cos., to discuss celebrating Hispanic Heritage Month Sept. 15 to Oct. 15.
The Oct. 12 game will serve as the signature event of the celebration and ESPN and ESPN Deportes, which are broadcasting the game, will debut a new version of Hank Williams Jr.'s Are You Ready For Some Football featuring Gloria Estefan in a Dolphins jersey and some lyrics in Spanish. Other activities in South Florida will include an NFL flag football regional tournament Oct. 10 and a Chalk Talk luncheon the day of the game for 300 invited guests.
The league has been celebrating Hispanic Heritage Month since 2002 and has identified a signature game since 2007. At the 2007 game, when the Chicago Bears hosted the Dallas Cowboys, Estefan sang the national anthem.
Goodell stressed relationships like Anthony's with the Dolphins will help the league grow its Hispanic fan base.
Ross said he always planned to add partners, but wanted them to reflect the diversity of South Florida.
"Having Marc and Emilio and Gloria is important in showing this community this team is about them. They are great representatives of the Latin community," Ross said. "There will be a few more people who will join them."
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