"The Beijing Olympics will be an Adidas event," said Adidas-Salomon AG's chief executive, Herbert Hainer, in a presentation to investors.
So, did the investment pan out? Check out this media series on Brand Republic about the "Olympic Effect" on Adidas and Reebok as a result of the Beijing Olympics.
Also some great insight into both brands and where they are heading:
- Artists have been approaching Reebok to collaborate
- India is a growing market for both brands
- Adidas is partnering with Xiaonei, the Facebook of China and bloggers to reach younger audiences
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