MoMA Summer Planner

I am a member of MoMA and I frequently get email updates from them. Today, I received an email called MoMA Summer Planner which was very well done.

Instead of a dry list of what is going on in the summer months, this email uses a unique approach. In sum, MoMA offers to customize your visit. Specifically, the text states:

"With so much to choose from at MoMA this summer, you may need a little help planning your visit. Our customized MoMA summer planner will tailor your MoMA experience based on your profile and personality."

So you enter your visit dates, sex, date of birth and hit enter. The next page is kind of fun because it makes it look like they are really calculating something just for you. Then voila, the options are there just for me. I can print this plan, post it to Facebook, twitter and share with my friends.

It is a great experience and super clever because MoMA is not just providing a service to the user, but also capturing very important data such as DOB and sex. In addition, they are making this viral via Facebook and twitter.

I give this campaign an A+!