Internet Marketing, Retail

Shop.org released the 2009 State of Retailing Online Marketing Report. The good news is that the research indicates that retailers are spending more on the Internet.

As reported on openforum:

Those surveyed say they are increasing spend on the Web, specifically in search engine optimization (SEO), email and social marketing. “80% of Retailers Surveyed by Shop.org feel that the online retail channel continues to be better suited to withstand an economic slowdown than other channels.”

Again, marketers have identified search and email marketing as a part of their online strategy.