BP announced its sponsorship of the New York Giants. It sounds like they are putting a lot into the activation, which is wonderful.
"BP is the "Official Fuel Provider" of the New York Giants. The company said it has teamed up with the ball club to give fans a "tank full" of memories. As the team plays its final season at the current Giants Stadium, BP will be there to celebrate the greatest moments in the history of the stadium and the players who helped make those moments legendary. The new relationship is part of the company's ongoing initiative to increase awareness for BP gasoline with Invigorate, a formula that the company says helps cars run younger for longer."
Read more about the deal here and here.
I love that picture!
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