Taking a cue from Target, Nike is using social media to award $650,000 in grants to neighborhood groups that use "sports as a tool to change the community."
They created a site where organizations can apply and people can vote. Unlike the Bullseye Gives campaign where Target selected a handful of organizations and drove people to Facebook, Nike's campaign opens this to to a wider, more community based group. In addition, public support and voting only contributes to the decision making process. In the end, decisions are made by the Nike National Grant Selection Committee.
Nice to see that companies are leveraging social media to do good.
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