Monday, July 6, 2009

Packaging an Experience

Most museums offer group tours and private guided tours at an extremely low price. In addition, many market the tours to corporations. So, what if they "packaged" the experience and sold it as a behind the scenes or "money can't buy" experience to individuals. Something like this:

Are you always looking for that perfect gift for the person who has everything? Why not visit the museum where you and six guests will get a behind the scenes experience. The evening will begin with cocktails and move on to a guided private tour of the collection exclusively for you and your guests. As a parting gift, guests will receive a catalogue, two tickets to the next exhibition opening and a tote to take home the experience.

The idea is to target individuals who are looking for something more than just a dinner at a fancy restaurant or a birthday party at home. Take it a step further and market to people who are celebrating their anniversary, mothers day or just a unique experience for a group of friends.

The experience will have the group buzzing about this the next day. Better yet, it could garner a few new members.

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