In New York City, the big restaurant of the summer seems to be the food truck. Yes, I said the food truck. We have food trucks serving amazing pastries, crepes, dumplings and more.
Some people are obsessed with these gourmet trucks and several savvy "trucks" have been insanely successful in leveraging their fan base via twitter.
So, why not copy this concept? Imagine if a clothing brand had a truck, sort of like a pop up store, but on wheels. Could you just see the Topshop truck parking in your hood for the day to sell the Kate Moss line?
What if cultural institutions got a hold of the truck concept? I'm not sure what sort of permit is required but what if a local opera house parked the truck and started playing a concert on your street?
What if an artist and a museum had a truck that would stop at local parks to create some art?
Now my imagination is running wild...What if a group of roller skaters had a truck that would stop in the park, mall, or street on scheduled evenings? Oh how I loved the sense of community when I watched the roller skaters in Golden Gate Park! Just check this out and you'll see why I spent many weekend afternoons watching very cool people get together.
Thanks for indulging me.
Update: A reader just told me about this (off topic, I know)!
Tuesday, July 21, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment