Monday, July 20, 2009

The Allstate Foundation Generates Awareness Via ClicktoEmpower

The Allstate Foundation launched an interactive campaign called ClicktoEmpower to help generate awareness of four nonprofits with strong domestic violence programs: Charity Cars, National Family Justice Center Alliance, Safe Horizon and YWCA USA.

The ClicktoEmpower campaign leverages twitter, facebook, youtube and viral. In addition, users are asked to vote to determine which nonprofit will receive a $1000,000 grant.

The Allstate Foundation was gracious enough to answer questions about this campaign which I will share shortly. In the meantime, check out the campaign and vote for your favorite charity.




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