BMW announced that it is exiting Formula One at the end of the 2009 season. The company says it will focus it's development on new drive technologies and projects in the field of sustainability.
I'm thinking that they will extend their focus on contemporary art as well.
BMW becomes Global Partner of Independent Collectors
Thomas Girst, responsible for BMW’s cultural communications said, "Intelligent benefits are more valuable these days than a simple, if clever logo placement. We are dealing with very discerning opinion leaders, a dialogue we at BMW are excited to enter.”
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