Back in 2008, Veuve Clicquot was brilliant enough to put together a money can't buy experience for influential bloggers around the world such as yatzer, coolhunting, materialiste, frizzifrizzi, josh spear, and NOTCOT. They saw the value of bloggers early on. As a result, they garnered amazing buzz and loyalty for the brand from bloggers that spoke to Veuve's audience, the tastemakers and trend setters.
So, why not copy this innovative idea by targeting bloggers that speak to your audience? If you are a small theatre, create an experience where bloggers can get sneak previews and meet the cast to create buzz for your next opening? Museums could copy this by giving bloggers the VIP preview and tour before The New York Times! Would that be innovative?!
Check out the five-part Veuve Clicquot dream experience here at yatzer.com.
Hats off to Aisha Thompson and Vanessa Kay from Veuve Clicquot for understanding the true value of bloggers.
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