Over the past several days I've noticed a lot of women wearing FitFlops and I must say, I'm amazed. I get the Bliss mailers so I've seen these FitFlops before and thought that they wouldn't take off. I really thought that they were a gimmick. Well, people are wearing them, raving about them and paying $59.99 for them.
Whether they really do tone your legs isn't my question. I'm wondering how word spread about these. According to the company, they've sold over 900-thousand pairs in the US.
I think it's a combination of the stores that carry them (Macy's, Victoria's Secret, Lady Footlocker and Bath and Body Works, Bliss), feedback on their website and Facebook (people love these things), the mere implication that we could get legs like this, and word of mouth.
It will be interesting to see if these become the next Crocs.
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