How important is it to keep your website content fresh? VERY! It still amazes me that companies drop hundreds of thousands of dollars into the development of a website yet don't optimize it. It is 2009 and some sites still serve as "brochures" that are not vibrant or interactive.
When I go to a site and don't see new content, I think that they are either not doing well or they are not organized enough to leverage their site and online marketing tools.
The worst is when you go to the "latest news" and the last press release was in December, 2008. Yikes!
Several innovation, communication and interactive marketing agencies are guilty of this. It simply reflects poorly on the company and the implied services that will be delivered.
About Me
- Stacy Dieter
- This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 16 years. My passion is around strategic corporate partnerships. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures, Bobbi Brown, JC Penney, Nestle, Keurig and Sony. My goal is to bring innovation to corporate partnerships.
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