More on ClicktoEmpower From The Allstate Foundation

The Allstate Foundation was gracious enough to chat with me about their ClicktoEmpower campaign to support survivors of domestic violence.

1. I understand that last year’s click campaign on ClicktoEmpower.org was a success. Congratulations! Could you please let us know how you measured success last year and how last year's winning organization was impacted?

The initial campaign was centered around an effort to get 300,000 clicks on the Web site and then had a dollar-for-dollar matching contribution from The Allstate Foundation to NNEDV’s Education Job Training Assistance Fund. The Allstate Foundation was the initial funder to work with NNEDV on setting up this resource for survivors looking to further their education or gain necessary job training skills. Survivors can apply for grants of up to $1,000, so this campaign helped over 300 survivors in that capacity. The campaign reached its 300,000 goal in under one-year and we had over 341,000 people visit the site and support the campaign! This campaign also launched our Facebook and MySpace presence, which took our program and the conversation surrounding economic abuse to a new level.

Thanks to The Allstate Foundation for this information. The campaign runs through September 13 so we'll keep an eye on this. Don't forget to vote for your favorite charity.