YWCA

Today we hear from YWCA in the ClicktoEmpower campaign from The Allstate Foundation.

The ClicktoEmpower campaign presents a wonderful opportunity for you to communicate with your audience. How are you using it to connect to donors and educate about domestic violence?

We are using the campaign to communicate regularly with all our key stakeholders through a series of mailings, e-cards and encouraging our nearly 300 local associations to promote the issue of economic abuse in all their community outreach efforts. The associations are also aggressively promoting the contest to their donors and raising community awareness of their domestic violence services.

The campaign launched on July 15, 2009. What value has the campaign given you so far?

As the nation’s largest provider of services to victims of domestic violence, the YWCA has mobilized our nearly 300 local associations and key supporters to activate their local networks to win this much-needed grant funding for YWCA domestic violence programs. We are also able to reinforce our national leadership position on this issue and publicize the critical services provided by our local associations.

What are the two most successful ways that you have been able to get the word out about your organization and the ClicktoEmpower campaign?

1) We created a campaign icon for our website and e-newsletter, sent an e-card to over 5,000 of our key supporters and print postcards to our local associations and over 150 national women’s organizations.
2) We created and sent our associations campaign web banner, e-postcard and flyer files that they are using to promote the campaign in their local communities.

The campaign runs until September 15, 2009. What are your short and long term plans to leverage the ClicktoEmpower campaign?

We send a weekly reminder e-card every Monday to our key supporters and local associations, and also plan to mail another round of postcards. We also plan to promote the campaign through our monthly e-newsletter and conduct a full-court press during the final weeks of the campaign.

In ten words, why should people vote for your organization?

YWCA is nation’s largest domestic violence service provider. HELP US!

Thank you to YWCA for taking the time to answer our questions.

They are smart in sending a weekly reminder to their local associations. It's also great to see that they are leveraging all of their connections.