It's OK to start with small ideas and build up to the larger ideas with sponsors. In fact, it just may be the best approach for everyone to prove themselves and accomplish milestones together.
Back in 2001 I was trying to get two divisions of Robert Half International to close on a sponsorship. They weren't sure that it was a perfect fit and they weren't familiar with sponsorships. I suggested that we put together a short survey to see if there was a need for their services.
Together we crafted a three question survey. We agreed that if more than 60% of the respondents answered "yes" to certain question, then Robert Half International would enter into a sponsorship with us.
Happily the survey proved that their services would be of value to our audience. This exercise gave us the reassurance that the partnership would be a fit. In addition, it gave the marketing team at Robert Half data to justify the sponsorship.
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