Huh. Somehow I missed this...
Do you think they are measuring Return on crunch?
Sponsorships: Wise Sets A World Record
To capitalize on its partnership with the Mets as the team’s official potato chip, Wise invited Mets fans to be part of the “Big City Crunch,” a history-making attempt at breaking the Guinness World Record for most potato chips crunched at once.
As fans entered Citi field, brand ambassadors handed them one bag of chips with firm instructions to wait until prompted to open up and chomp. Then, after repeat reminders to hold off via the jumbo screens, the moment arrived. In the break between switching sides during the second inning, the fans were told to open up the bags and, on the count of three, crunch. The record was set at 39,203 fans crunching at once.
“As New York’s favorite snack food, it’s only natural for us to support one of New York’s favorite teams, the New York Mets,” Jolie Weber, vp-brand marketing at Wise, told Buzz. “We developed The Big City Crunch to give Mets fans—the most vocal and passionate fans in baseball—a chance to be a part of history… a loud history.”
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