There is a great piece on eMarketer covering a study from Burson-Marsteller about Fortune 100 companies and their use of social media. The report found that more companies had a presence on Twitter (54%) than on Facebook (29%).
The most compelling part for me is the "follow me" replacing "friend me" concept. This makes so much sense. Check out the report and the deck here on B-M's blog. Hopefully this will help you to use twitter as a "follow me" tool to engage your customers and audience.
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