I was eating my Wheat Thins and looked at the back of the box which is about putting together affordable priced snacks "for about $1.00." They call this whysnackrifice.
For example, you can have 16 Wheat Thins and a glass of Crystal Light Lemonade "for about $1.00." If you think that is exciting, how about this: 16 Wheat Thins and 2 tablespoons of Athenos Hummus Original "for about $1.00."
I had to have more (information, not Wheat Thins) so I went to whysnackrifice.com. It is a subset of Kraft's Budget Wise which I think launched in March of this year. Budget Wise focuses on budget friendly, healthy meals. The site has a message board, recipes with nutritional value, videos on how to save on groceries, cook, and more.
A very smart way for Kraft to add value to the customer experience by saying that they understand that times are tough. And, as always, Kraft is running a campaign to help feed America through their long standing relationship with Feeding America (formerly Second Harvest).
P.S.
I dare you to check out the Triscuit & Wine Pairings!
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