According to Atmosphere Proximity, the focus of the award is to discover talent and then get them jobs at top agencies. This all sounds good to me. My comment is about the press release that makes it sounds like there is a focus on young talent:
- “We are delighted to be part of The Big Ad Gig," said Tham Khai Meng, Worldwide creative director, Ogilvy & Mather, "Participating in this program allows us to support the industry’s growth as well as young talent.”
- "Talent is the lifeblood of our industry and we need constant transfusions of fresh creative ideas, and fresh young creative people to keep it flowing,” said Helayne Spivak, executive vice president and chief creative officer, of Saatchi & Saatchi Wellness.
- “We are excited to help foster a new generation of advertising talent, and look forward to bringing the winning concept to life across all of Microsoft’s multi-screen media properties, such as mobile, online and gaming,” said Charles Johnson, general manager of mobile media, for Microsoft Advertising.
The contest site does not mention an age limit (or a "freshness date"). It looks like you only need to submit three items by September 7th to qualify for the first round:
- Your resume
- Your online portfolio
- Your YouTube video entry
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