I was recently asked to answer a survey from a museum about their website. I am the person who will answer surveys in a heartbeat because I know how valuable they can be. So I clicked, "yes" and the questions included the usual, "overall how satisfied are you with the website; how likely are you to recommend the website to a friend; when did you first visit the website?"
I actually opted out of the this survey because I realized that "websites" are passé. A website to me now means static, unfortunate format and the inability to innovate and create. A "website" is a container to put information in. This is no longer acceptable. Information does not exist in a container nor does it limit, especially for arts and culture.
I would challenge museums to move away from the "website" that is all constraining, expensive, limiting and controlling. Explore ways to engage outside of the walls.
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