Southwest Airlines, the Porch in Bryant Park

The first time I saw the porch in Bryant Park was on Bill Cunningham's video series, On the Street: Buttoned-Down where he mentions the porch but not the sponsor. In fact, Southwest's logo was all over the porch but I didn't notice when I saw the video.

The “Southwest Porch” is designed to spread the word about its new service out of LaGuardia Airport.

This is a very innovative campaign and the best part is that it adds value to the users experience.

Check out the details in PROMO here. "Visitors can relax in rocking chairs or porch swings. Low-cost Southwestern menu items will be available on weekday evenings this summer. The food is inspired by Southwest Airline’s destinations, such as soft-shell crab sandwiches from Baltimore, bratwurst from Chicago and a meatball sandwich. The food is provided by renowned chef Tom Colicchio and his ‘wichcraft restaurants, one of which is located in Bryant Park. The menu also includes a Southwest Summer Ale as part of a summer cocktail menu."

The Porch is open every day during normal park hours, starting Friday, June 19 through mid-September

Specialty snacks and drinks available on The Porch, provided by ‘wichcraft.

Monday–Saturday

12:00pm–9:00pm

Sunday

12:00pm–6:00pm