LACMA Film Program Sponsorship Plan

Continuing my post on LACMA's Film Program and sponsorship, here is a summary of my plan:

Goal: Create a compelling case for sponsorship of LACMA's Film Program

Tactics:
A. Determine what sort of packages LACMA can offer a prospective sponsor. To help create innovative and fresh ideas, I would put together a spreadsheet of tangible and intangible benefits/assets.

I would create three to four options ranging from small, low cost options to full-blown multi-year opportunities.

B. Identify target industries and companies. I would put together a spreadsheet of target industries and their "hot buttons" as IEG would say. For example:

- Financial Industry: "Money can't buy experiences"; series of small ultra exclusive events; lead generation through access to board/patrons/donors; visibility; halo effect; innovation; BRIC nations

- Tech: Innovation; access to behind the scenes and exhibition design; access to curators an innovative thinkers; access to C-level patrons/donors (Chief Information Officers); visibility; ability to hit several geographic locations

- Insurance: Lead generation; acquisition/retention; visibility; access to targeted audiences such as moms, women, youth; education programs; halo effect

Once the industries have been identified, I would then fill in the spreadsheet with specific companies.

C. Research the specific companies

D. Research the C-level suite

E. Determine if there is a match

F. Determine how LACMA's Film Program may add value to the selected company's business goals

Because I previously covered the tactics, here and my goal is to create a case for sponsorship, I will focus on tactic A. More to come!