I am an eBay addict. I opened my account with eBay in 2003 to sell some things that I didn't need. Unfortunately the selling quickly turned into buying and six years later, I'm still hooked.
For example, today I bought a book for $1.50 but the day before I was looking at vintage jewelry. So I signed out after the book purchase and what appeared on my screen but several pictures of vintage pieces that eBay thought that I would like or, "great finds!" as they put it.
Needless to say, I did find a few pieces that I am now "watching" because of eBay's genius. They just keep me coming back for more.
Is there a way that you could do something similar with your members to continue to engage them?
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