Tuesday, August 11, 2009

Charity Cars

Today's ClicktoEmpower organization is Charity Cars. They were kind enough to answer questions about the campaign.

The ClicktoEmpower campaign presents a wonderful opportunity for you to communicate with your audience. How are you using it to connect to donors and educate about domestic violence?

The competition presents a platform to introduce our new website www.freecharitycars.org to our past donors as well as to the general public. Our new website presents the stories of struggling families, (many of whom are Domestic Violence survivors), in their own words and in a very personal way.

The campaign launched on July 15, 2009. What value has the campaign given you so far?

The Click-to-empower campaign coincided with the launch of our new social networking website July 4th so it was quite beneficial to us as we had planned a massive marketing campaign for our launch anyway. The competition has energized our supporters all across America to spread the word. Additionally, we are forging new alliances and friendships with a number of different organizations we have met as a result of our networking efforts to drum up support for our click-to-empower campaign. Our new and old friends are helping tremendously.

What are the two most successful ways that you have been able to get the word out about your organization and the ClicktoEmpower campaign?

Our website members have been vigilante about voting regularly and spreading the word. Additionally, our non-profit partners that we have collaborated with in the past (we have provided vehicles to their clients as well as their orgs) have been great about getting the word out to vote for us.

The campaign runs until September 15, 2009. What are your short and long term plans to leverage the ClicktoEmpower campaign?

To continue to build new relationships with other organizations and to exhort our supporters to engage all their family and friends to support us.

In ten words, why should people vote for your organization?

Cars save lives by enabling survivors to escape their abusers.

Thank you to Charity Cars and good luck!

I really like how Charity Cars has been able to use this campaign to collaborate and grow their network. A smart strategy in any economic climate. In addition, their statement "Cars save lives by enabling survivors to escape their abusers" is such a clear and powerful statement.


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