Anyway, Sears launched Campus Ready which allows Sears to connect directly with students as they plan to go off to college. It's a brilliant way to copy the bridal registry model. I have a feeling this will be a model that other stores use. I mean really, what do you give a high school grad (Google "gifts for high school graduates" and you'll see what I mean)?
From WSJ: Don Hamblen, chief marketing officer of Sears said, "We began by developing the Campus Gift Getter and transitioned into our Roommate Matchup and Dorm Room Designer applications. These applications allow students to get to know their new roommates and furnish their dorm room with their collective style in an affordable manner. The combination of these tools will help to prepare students as they enter the next stage of their life."
Sears' Campus Gift Getter is set up in a similar fashion to a bridal or baby registry. Graduates can log on to Facebook to register and select their wish list, whether for dormitory or day-to-day living. Once registered, family and friends of the graduates can access the registry online, review selections and purchase items on the graduate's wish lists. Users have the option to purchase individual items from the registry or contribute to a larger ticket item via "GiveTogether," Sears' newly-launched group gift-giving concept. "GiveTogether" connects gift givers and recipients by pooling the resources of a group enabling them to make special, "big ticket" purchases.
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