The Brooklyn Museum has a smart way to incentivize members to get matching gifts from their employers.
They simply ask them. After listing member benefits, they state:
"A matching gift from your employer may enable you to upgrade to the next Membership level. Visit your company's personnel office to learn more about its matching gift program."
A smart and simple way to get individuals to introduce the museum to new corporate dollars.
Tuesday, August 25, 2009
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