It is easy to critique and not offer alternatives. So, here is a group of questions and suggestions that may help in crafting a unique sponsorship opportunity around MoMA Mixx.
1. Answer these questions:
- Why is the series unique?
- What can you do online to extend the reach and create a 306 experience?
- Is there an opportunity for product licensing? Possibly creating a box set or capturing the music/art in some way?
2. Find out if this would be of value to your audience. If so, capture that information. A short survey on surveymonkey could be a great tool to prove to a prospect that this is something that people want. It's an effective way to show the prospect that they would add value to the customer experience. It's also a nice way for the sponsor to communicate the series to the public.
3. Put together a scenario (tell a story) as to how you think this will play out. Listing benefits doesn't help anyone to visualize the larger picture.
4. Remember, sponsorship isn't about logos, it's about interaction, involvement and engagement with the audience. Make sure you get that message across.
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