I was reading The Wall Street Journal's DealBook section this evening and a knife fell out! My heart dropped. Did it get me? Who put this knife in there?
Well, it turns out that this was just a very clever ad insert to promote Quality Meats, Maloney & Porcelli and Smith & Wollensky.
I don't know who designed the knife insert, but it really is brilliant. It is a thick paper stock that is shaped exactly like a knife. The blade was pointed down so when it fell out of the paper, I thought I was going to get stabbed.
The words on the knife blade say: "Stealing business from your competitors requires killer instincts." I couldn't help but open the piece to see who was behind it. On the inside it reads: "Also, steaks. Giant steaks. The private dining rooms at Quality Meats, Maloney & Porcelli and Smith & Wollensky have seating for 3-300 guests; perfect for stealing any kind of business. Book now and you'll even get a set of steak knives to commemorate the occasion." The other side has the contact information for all three restaurants and a contact name to arrange private dining.
It's wonderful to see this sort of creativity!
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