My passion for sponsorship began when I was in San Francisco working for SeniorNet as the VP of Business Development and PR. In this capacity, I built innovative sponsorships marrying corporate and nonprofit goals for the benefit of of the end users. The model was so successful that it exceeded even the best case studies of brand loyalty such as NASCAR and the Olympics.
Why are we all still so resistant to leverage the Internet and social media to create mutual value?
Every sponsorship package should include a 360 degree experience that goes beyond the physical event, the physical exhibition, and the physical race.
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