The Dallas Center for the Performing Arts closed a deal with AT&T for naming rights!
Earlier this week, The Dallas Center for the Performing Arts and AT&T "announced a naming agreement today for the AT&T Performing Arts Center.
“Our relationship with AT&T, the global leader in communications, will place us at the forefront of the performing arts world in utilizing cutting edge technology to enhance our patrons’ experiences at the Center," said Mark Nerenhausen, president and CEO of the AT&T Performing Arts Center. “AT&T not only provides vital support that advances the Center’s educational, cultural and civic mission, but also frees us to focus our energies on programming, raising capital funds, building our endowment and raising funds toward programming and operations."
This comment (taken from The Dallas Morning News) by William Chipps of IEG made me laugh: "I don't see any negatives," he said. "It's not like they're aligning with Enron."
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