McDonald's to Give Away Free Commuter Passes

Once they get the details ironed out, it sounds like McDonald's promotion of the new Angus Third Pounder burger will be a hit with their target audience:

"On Sept. 23, McDonald's is giving away free commuter passes and coupons for its new Angus Third Pounder burgers, a spokesman for the event told "Going Public."
Ben Lincoln of GolinHarris said McDonald's will be giving away about 4,000 coupons and 4,000 transit passes at 10 commuter stops in Chicagoland during the morning commute.

Lincoln didn't know the specific stops but said the giveaways will occur at CTA and Metra stations. McDonald's will give away one-way transit passes for CTA riders, and will pay for Metra riders to go into the city, Lincoln said, but the details on the Metra fares are unclear.

Lincoln couldn't say what time Wednesday's giveaway will start and end. Similar giveaways will be occurring in Atlanta, Baltimore, Dallas, Denver and D.C.

The Angus Third Pounder is the first new burger introduction for McDonald's since 2001."