How many times have you attended a sponsored event where the sponsor attempts to make a speech and the crowd ignores them? Even worse, the sponsor gets angry at the crowd and insults them.
The next time a sponsor wants to read a speech at an event, suggest alternative ways to better connect with the audience and add value to the experience.
Here are seven ideas to consider:
1. Email the sponsor's message (and thank you) the next day to attendees and those who could not attend.
2. Post pictures of the event on your site/blog/Facebook/Flicker with a message from the sponsor.
3. Highlight the sponsor and the message for a day on your site/blog/Facebook.
4. Mention the sponsor in your next letter or e-newsletter to donors.
5. Suggest that they create a brief and entertaining video to show rather than making a speech. Yes, this is an additional cost but it will engage the audience.
6. If there are gift bags, include a letter from the sponsor.
7. Ask the sponsor to post a video on YouTube and highlight it on your blog.
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