I was reading the new issue of Vogue today and noticed the two-page spread from Clinique about their "specially designed lipstick colours" that "create a contrast that brightens your smile."
Wow, this is brilliant marketing. By taking shades that they already had in production, they spun the message to deliver value: a lipstick that provides color and whiter teeth.
Check out the site to see the before and after lipstick demonstration. Now, which shade to buy...
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