I know that edible garden tours aren't new, but why not create an edible garden tour across the U.S. which would include botanical gardens, local schools, local chefs, and volunteers? Actually, the pieces are already in place. It's just a matter of organizing a smart platform for the tour. Hey, think of it as the traveling "Coachella" for foodies and gardeners! Oh, and don't forget to allocate a percentage of ticket sales to go back to a nonprofit.
Here are possible revenue streams:
- Ticket sales, including VIP tickets
- Sponsorship**: Food & beverage companies, plant/seed companies, financial industry, etc
- Advertising
- Book sales
- Workshops
- Vendor fees
**According to research, "Most food gardeners are women (54 percent); 45 years of age and older (68 percent); college graduates (43 percent); live in the South (29 percent), Midwest (26 percent), West (23 percent), and Northeast (22 percent); and live in households with annual incomes of $50,000 and over (38%), married households (64%), households with no
children at home (67%), and two-person households (40%)."
Furthermore, "Households today are growing their own food for a number of reasons: for better-tasting food (58 percent), to save money on food bills (54 percent), for better quality food (51 percent), and to grow food they know is safe (48 percent). A total of 34 percent of food gardening households say that the current recession or economic downturn has motivated them to grow food this year. When asked how much it has motivated them to grow vegetables, fruit, berries, or herbs this year, they responded “very much” (14 percent) or “a fair amount” (20 percent)."
Tuesday, September 29, 2009
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