A friend of mine who is an attorney at a very highly respected international consulting firm is having his birthday in a few weeks. He decided that it would be good to give back so he contacted a local non-profit to see what they had to offer for 35-40 professional people. Guess what they came up with? Clean the basement.
I think this is a missed opportunity by the non-profit. If you have 35-40 people who are willing to donate their time on a Saturday afternoon, wouldn't you put together a project that was mutually beneficial? Maybe ask them to think of a new revenue stream, ask them to work with you to put together an outline for a case study, ask them to write a list of people that they would introduce you to, ask them to provide feedback on collateral.
Yes, we can all go and clean the basement (I hate cleaning basements), but the non-profit missed the opportunity to turn 35-40 individuals into fans, donors, connectors and potential board members.
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