Friday, September 11, 2009

Finding the Next Sponsor on eBay

The English soccer team, Plymouth Argyle came up with an interesting way to sell sponsorship. They posted the opportunity to sponsor the September 27 championship match on eBay.

Here is the listing on eBay:

We are offering the fantastic opportunity to sponsor Plymouth Argyle's Championship match with Nottingham Forest at Home Park on Sunday, September 27.


The game will be shown live on SKY TV with a 1.15pm kick-off. This is a unique opportunity to get your company maximum branding exposure in front of a live national television audience in the region of 480,000 viewers (estimated TV audience based on 2008-09 season).


For this match you can benefit from brand advertising on no fewer than six perimeter advertising boards - all of which will be visible on TV.


Match-sponsorship is our most high-profile package at Home Park with hospitality for up to 24 people.


Your schedule for the day:

9.30am - Meet and greet with Champagne Reception in Argyle's famous Chisholm Lounge
10am - Stadium tour and a look behind the scenes - including the changing rooms
11am - Pre-match brunch is served
1pm - Six representatives from your party will be invited onto the pitch to form a guard of honour for the arrival of the teams - you may even be on live TV
2pm - Half-time refreshments
3pm - This is your opportunity to select your Argyle man of the match, who will be officially announced to the crowd at full-time
3.30pm - Your man of the match will be brought to you to receive their champagne and present you with a memento of the day

The match sponsorship package also includes:

Six VIP car-parking spaces
Complimentary match programmes for all the guests
A full-page programme advert
Recognition of match sponsorship on Argyle TV for five hours of match-day broadcasts on more than 50 TV's around the stadium
Your presentation photos will appear in the next match-day programme and you will receive a photographic record of your day
Inclusion in all the match coverage on Argyle's official website www.pafc.co.uk

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