I commented on Harvard University's licensing deal to produce "preppy" attire a month ago. Today, The New York Times has an article about it. Check it out here.
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This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 14+ years. My passion is sponsorship. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures and Sony. My goal is to bring innovation to sponsorship.
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