Two New York museums, The Guggenheim and MoMA have developed new music and dance series with higher price points than previous music events.
MoMA Mixx is new dance party series that brings together Museum patrons and the arts community. Hosted by The Junior Associates, MoMA MiXX pairs a musician and/or DJ with a major artist. Both the DJ and the artist will spend time behind the turntables, spinning the music of their choice.
Tickets are $75 including open bar.
The Guggenheim launched It Came From Brooklyn Concert Series which showcases Brooklyn's emerging and established talents in the fields of music and literature. Each program takes place in the rotunda and features live bands, literary readings, and comedy. Audiences also have the opportunity to visit select sections of the museum.
Tickets are $40 for members and $45 for non-members. No open bar here.
The first It Came From Brooklyn caused a bit of confusion (Why Does Tonight's It Came From Brooklyn at the Guggenheim Cost $40?) and didn't seem to sell out at full price but hopefully the next series in September will generate more revenue.
It will be interesting to see how the MoMA Mixx will turn out. I have a feeling that it will do better simply because of the open bar. Also, MoMA Mixx is seeking a lead sponsor to come in at $75,000 per year.
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