I belong to several discussion groups in LinkedIn where I see a lot of people promoting their services. Recently I saw a posting for someone stating that she was a "professional available for freelance and project work or a great job opportunity."
The three options that she presents: Freelance, Project Work and Job Opportunity are so different and they send mixed messages. People (buyers) often make decisions based on identity and expertise.
I would suggest that this person establish a firm identify with a strong point of view and demonstrate her expertise through case studies and/or proof points.
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