1. Package a series of "Money can't buy" experiences. Think of all of the awesome things that go on in your museum when it's closed. For example, the installation AND deinstallation of works. Sometimes the most interesting things happen BEFORE the exhibition opens.
2. Think of ways to differentiate yourself. Sell mini innovation tours to corporate HR departments who want to inspire their employees. For example, maybe a major pharmaceutical company wants to get their administrative staff to think outside of the box. Why not go beyond the tour and put together an "insiders" tour where they meet with exhibition design and management to learn about the complexities of the process, then go into the galleries to see the actual exhibition and talk to the curators.
3. Partner with Google on a design or innovation project.
4. Trust your subject matter experts to blog about what they are working on or thinking about.
5. Get a part of your website funded by a content provider that can add value to the user's experience. I'm not talking about a logo on every page, it's more of a co-branded partnership that could extended offline as well.
6. Develop case studies showing how you worked with a corporation to help improve employee moral or how you helped a new product build brand and audience loyalty.
7. Stop selling just exhibition sponsorships.
8. Think of ways to include licensing into your partner pitches. You could come up with some cool products that would create ongoing royalties and buzz.
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