Having spent several years of my career convincing marketers about the value of older adults, I'm happy to see a bit of progress.
First, The New York Times posted this article about older adults and the increasing interest in marketing goods and services to this demographic. I had to laugh at this quote because I ran into this all the time.
“When you’re a 27-year-old media supervisor or a 32-year-old brand manager, what do you think the world looks like?” Jerry Shereshewsky, chief executive at Grandparents.com. “You think it looks like you.”
Many agencies employ young people who think only the young "hip/tastemakers" are online and have money to spend. A great deal of my time was spent educating people that older adults have time, money, influence, are educated and are willing to take risks.
Next, I noticed that the MetLife Foundation is hosting MetLife Day at MoMA which includes free Museum admission for all visitors 65 and over. Great way to give back and add value to the customer experience.
Lets keep it up! There are huge opportunities around the older adults and the aging baby boomers.
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