Target, Bullseye Gives

Target is infamous in the art world for being a very demanding (some say difficult) sponsor. Recently they launched a campaign via facebook to get the word out about their charitable giving. It's a great step in the right direction because it is engaging people beyond the "free day" and Target logo. I'm not sure why they didn't carry this campaign over to their website though.

"Target hopes to gain a little more attention for its charitable initiatives, and has launched Bullseye Gives, a special Facebook page that invites people to vote on how the Minneapolis-based retailer should allocate $3 million among ten leading charities.

Target will base its funding allocation on the percentage of votes received. People can vote once a day through May 25 on the company's Facebook page, choosing among the Parent Teacher Association, Feeding America, the Salvation Army, American Red Cross, National Parks Foundation, Breast Cancer Research Foundation, St. Jude Children's Research Hospital, Kids In Need, Operation Gratitude, and the HandsOn Network/Points of Light Institute -- all of which have received Target contributions in the past."