Ben & Jerry's is promoting their "Do The World A Flavor" contest to give "Flavor Guru" consumers the chance to "create the perfect ice cream" flavor online." On their site, you can make your own flavors and design the pint. They also have a viral component were you can share the design with friends.
This is an innovate way to engage users, capture data and create buzz.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment