Friday, May 29, 2009

Jim Beam, Kid Rock and Operation Homefront

Jim Beam is launching a new product called Red Stag and has entered into a deal to sponsor Kid Rock's tour this summer. They've added a cause component where 50 cents from each ticket will be donated to Operation Homefront. I'm wondering what the details are on 50 cent donation, specifically how much Operation Homefront will really get. Odd that they aren't transparent about this.

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