This piece about naming rights from the Telegram came across my radar. The bit that caught my eye was the naming of this high school field and the stipulation requiring reporters to use the Commerce Bank name in news stories. Wow, if only we could all guarantee this for our sponsors.
"Worcester-based Commerce Bank & Trust followed DCU two years ago with another 10-year deal — this one totaling $1 million, including $800,000 in cash and $200,000 worth of signage, for renaming the old Foley Stadium high school field Commerce Bank Field at Foley Stadium.
That transaction remains one of the most lucrative naming rights deal yet inked for a high school field in the country. A similar contract in high school sports-crazed Texas went for $1.9 million, but a good portion of that went toward paying a broker to sell advertising space. Most high school pacts have been in the $50,000 to $100,000 range, and some school districts have sold seats in gymnasiums and rooms in high schools.
Termed a “gift” by city officials and Commerce executives, the contract provides some obvious benefits to the region’s biggest independent bank — from a stipulation requiring reporters to use the bank’s name in news stories to painting the sports complex with the bank’s recognizable blue and gold brand colors.
The 15-page agreement spells out a series of prerogatives for the bank that include placement of Commerce-approved artwork on top and in front of the stadium as well as on the playing field, press box and scoreboard; and zoning exemptions for the location, size and style of the Commerce signage."
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