Not Again

When will the auto industry come up with innovative ways to launch new cars? I read that Aston Martin launched a new model in New York and Miami buy putting on an event that basically displayed the cars in the venues. Um, why do they keep thinking that this will sell a car? Isn't it more about passion?

This is what the PR director, Francesca Smith said about the event, "Our goal was to generate excitement about the new vehicle, as well as educate a new client base in both markets."

I do not see how these events accomplished these goals. See how "excited" the event attendees were here.